Sometimes it’s Necessary to Sacrifice Taste for Street Cred…
By Kevin Sterne
I’ve talked about craft beer ad nauseam on this forum. Here. And here. Also, here. We’ve given a lot of attention to craft brewing, especially Chicago craft brewing, but I feel this publicity has come at the expense of non-craft beers, the un-crafters. Beers that, despite the bad reputation and unfiltered water, can pack just as much flavor—minus the prestige and sticker shock. Take Hamm’s for example, it’s an unassuming beer that has never indulged in the bells and whistles of its high-brow, new age brethren. Hamm’s doesn’t try to be something that it’s not (looking at you, barrel-aged IPA)— and that is admirable in a time when Donald Trump is still trying to be president and Kellyanne Conway is trying to be a human rather than an alien.
So even if you are a reptilian masquerading as a human, a baller on a budget, or a trust-fund hipster kid looking to augment your street cred in Wicker Park or Logan Square, I have the retro aluminum that won’t leave your wallet or palate dry.
Smells like your gym bag and tastes like your friend’s gym bag. Busch Light has been bringing friends together since 8th grade. The more cans you drink, the more it tastes like your friend drank it and then spit it back in the can. It pours a pale yellow, like drunk-after-sex urine and drinks as smooth as your pec flies. But not as smooth as Hamm’s.
In a glass it’s nearly translucent, like you filled an empty yellow Gatorade bottle with water. But, don’t be fooled, this beer packs a lot of flavor. It tastes how your bathroom floor smells after a party. There’s plenty for your palate to sample here: the goopy bottoms of Converse sneakers, stale urine, residual puke stain, condom residue, and more spilled Natty Ice. A cocktail of flavor that will have your taste buds YOLOing for more. This beer is good, even great if you get it fresh, but still a slight notch below Hamm’s.
I’ve learned that this beer is drinkable at nearly any temperature. Throw it in the snow on the porch until it’s near freezing; this will mitigate any potential taste profile. Or let it simmer in your shed or garage during the dog days of summer. This helps bring out the flavors of dead field grass and skunky gym socks. You can even age a 24-pack in the trunk of your car; just let bang around for a few months until the case is sun beaten and the cardboard smashed. Remember to drink it as fast as you can, the less that touches your tongue the better.
This beer pours a faded parking-line yellow and smells like cafeteria creamed corn; both are excellent conversation starters at the next house hop. Bud’s Light is best enjoyed when found in a red cup with no name on it. You can also imbibe sips off a beer pong table. This one pairs excellently with dirty ping pong balls, cigarette ash, and 7-11 Taquitos. Overall, this is a beer worth arm wrestling over, but if you win the drunk push-up contest, you better down a victory Hamm’s.
Beer or cleaning agent? This dual-purpose adult beverage gives whiffs of Pine Sol and sun-dried lawn bags, making it ideal for scrubbing the hard woods or scrubbing your palate. This is my favorite chaser for any combination of the following: Malort, Jim Beam, Jose Cuervo Especial, Bacardi 151, Chivas Regal, and Canadian Mist. If you’re on a diet or if it’s cutting season at the gym (it’s always cutting season for me), then this and Hamm’s is the beer for you, bro.
Literally, like the heaviest beer in the world. It smells like grandpa’s cigars and tastes like his garage. It’s sludge. But I drink it because he was Irish and I’m like 1/29th Irish, so it’s family tradition. I’ve had an Irish car bomb once because my older brother made me on my 21st. I like blacked out.
Bud’s Light Limes-A-Rita
Pitbul is to John Lennon as Bud’s Light Lime-Ritas is to ___________.
- A) Holy Water
- B) Holly Water
- C) Holie Water
- D) Not as good as Hamm’s.
Tastes great with my protein. I get mad gains mixing it in my shaker after getting in a pump at the gym in Gold Coast. My Pi Kapp Alpha brothers and I killed off two 30-racks of Milwaukee’s Beast last Friday after I closed a sale with a major client. Who’s the man? Me. Now who wants to take shots of Hamm’s off my stomach.
Kevin Sterne is a writer and journalist based in Chicago, the editor of LeFawn Magazine. Apart from Shuga Records, he’s written about beer and music for Mash Tun Journal, The Tangential and Substream Magazine. His creative fiction has appeared in Drunk Monkeys, Potluck Mag, Defenestration, Praxis Magazine, Down in the Dirt Magazine, and Word Eater, among many others.